Anybody · Black 900 · width 78 · CAPITALS
Aa
For anything you shout. Tight lines, huge sizes.
Brand world · November 2026
Strong. Serious. Clear.
How Mokasa looks, sounds and moves.
01
The name is the logo.
MOKASA in Anybody, black weight, set wide. No bubble, no dot, no swoosh.
- Stretch it or add effects.
- Add a chat bubble.
- Set it in another font.
In a sentence we write Mokasa. In the logo, MOKASA.
02
White space, one strong pair.
Mostly white. Magenta for the main button and a few big blocks. Night for depth. Tap a colour to copy it.
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The loud one. Whole surfaces, buttons, the logo.
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The deep one. Text, dark slabs, the footer.
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The light partner. Soft slabs, text on night.
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The page.
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Tiny doses only. The moon, receipts, focus.
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Shadows under magenta things.
How much of each
Status colours (green paid, amber waiting, red problem) live in the dashboard only.
03
Two fonts. That's it.
Inter · 400 to 800
Aa
For everything you read. Buttons, prices, chats, the dashboard.
- HeroYour shop never sleeps
- SectionSafe at every step
- CardPaid straight to you
- LedeCustomers order and pay in the chat, any hour.
Both are self-hosted. The cedi sign GH₵ is built in.
04
Say less.
A headline and one short line. The benefit, not how it works.
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Not
Our AI-powered conversational commerce platform automates your sales funnel.SayYour shop never sleeps.
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Not
Seamlessly integrate payment gateways to optimise conversions.SayThey pay in the chat.
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Not
Leverage our onboarding specialists for a frictionless setup experience.SayWe set it up. You start selling.
Our words
- customers
users - orders
conversions - your number
WABA - set up
onboard - money
revenue stream - a person
human-in-the-loop
- No em dashes.
- No icons on buttons.
- Prices in the local currency.
- World English: colour, centre.
05
Real screens, not drawings.
Show the product doing the job: the customer's WhatsApp, the 7am phone, the dashboard. In the visitor's own country and currency.
Auntie Abena's Kitchenonline - Messages are end-to-end encrypted. No one outside this chat can read them.
- Today
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Good evening, are you still open? 2 jollof with chicken to East Legon
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Good evening! The kitchen is closed for tonight, but I can take your order now for 8am delivery.
- Jollof + ChickenGH₵85View
- Order details2 items · MK-2081Review and pay
2x Jollof + ChickenGH₵170
Delivery, East LegonGH₵25
TotalGH₵195
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Perfect, paying with MoMo now
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Payment received · GH₵195
Order MK-2081 is confirmed for 8am tomorrow. Thank you!
06
The pieces.
Buttons
Pills. They lift on hover and squash on press.
The ticket
Your setup
- Products loadedBy us
- Live on your number48 hours
Chat bubbles
2 jollof to East Legon?
Done. GH₵195 with delivery. Pay here.
Paid with Mobile Money
Pills
Slabs and corners
Colour blocks sit inset from the page with big round corners.
Slab · 40 Card · 32 Question · 24 Button · pill
07
Inside, it goes quiet.
The site is bold. The dashboard is calm: white cards, Inter, one magenta signal.
MOKASA HomeOrdersChatsProductsStore
Good morning, Abena
Sales last nightGH₵2,340
Paid orders14
Waiting for you2
MK-20812x Jollof + ChickenPaidGH₵195
MK-2080Party packCheck MoMoGH₵450
MK-2079Waakye, 3 platesPaidGH₵120
- Magenta only for the one thing to do next.
- Status in green, amber and red. Never in magenta.
- Every row opens something.
08
Take it with you.
SVG for screens and print. PNG when an app asks for one.
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Wordmark, night
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Wordmark, magenta
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Wordmark, white
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Wordmark on magenta
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Wordmark on night
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M tile
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M tile, white M
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M tile, night
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M sticker
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App icon
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WhatsApp avatar
Open all night.
Questions about the brand? Ask us on WhatsApp.
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